Privacy Policy

Website Privacy Policy

Your privacy is not something Mr. Purple (“Mr. Purple,” “we,” or “our”) takes lightly, as we are committed to building solid business relationships, which require earning and maintaining trust.

We wish to communicate what forms of information we collect from and about you when you use this website, how this information is used and protected, and how you are able to control its use.

By using this website, you are agreeing to be bound by this Privacy Policy, without qualification or limitation. This Privacy Policy is incorporated into and made a part of the website terms of use.

The information contained within this Privacy Policy strictly applies to the collection and use of information by Mr. Purple on this website. It does not apply to any of the information you may send to us by other means.

Changes to Privacy Policy

Any alterations or modifications to this Privacy Policy will be communicated here on this page, so it is important to check back on occasion.

Who is permitted to use this website?

Adults only (21+). This website, in no way whatsoever, has been intended, designed, or manipulated to attract the attention of users under the age of 21, depending on the state laws of the individual regarding the legal smoking age. We do not collect data that may be considered personally identifiable from any person known to be below the age of 21. We state clearly that this site is not intended for those under the legal smoking age, and furthermore, we instruct those individuals to not send us information.

The information contained on this site is restricted to users only in the United States. It is highly advisable not to disclose your personal information on this website. By sending personal information and data to this website, you are agreeing to be bound by the laws of the United States.

Information collected from and about you.

The information we collect from you varies, depending on the ways you use our website, and not all browsing results in the collection of data, personal or otherwise. It is highly possible you may browse our site without submitting any personal information however there are instances where submitting information, such as your name, address, email address, credit or debit card information, and other personal information is required to use certain features or receive products and services.

Besides the information you choose to submit, our systems are programmed to collect certain types of data automatically on an anonymous level. This is done to give us insight into how our site is being used, as well as to help us understand how we may improve it in the future. This typically entails automatically gathering data such as any of the content you view on our website.

How Your Information is used?

When you provide personal information, it is used to customize your online experience on our website. Information you send to use, such as age, occupation, ZIP code, or other data may be used to offer personalized content, beneficial advertisements, products, and additional services that are most likely going to appeal to you based on the information given.

We use personal information to respond directly to requests you may make of us, as well as reference this information should we feel the need to better understand your needs and how we may be able to improve our services, products, and website. We may also use this personal information to contact you and/ or provide the information we deem may be useful to you such as promotions. There is also a possibility we may enhance or merge this information with data we obtain from third parties for these same intended purposes. We may also send you promotional and/or administrative communications via the email address you have provided. You can unsubscribe from commercial e-mail messages, but you may not be able to unsubscribe from certain non-commercial, administrative communications.

Use of “Cookies” and Other Technologies

On our website, we utilize “cookies.” What these are is small files, which we send to and store on your computer so that we are able to recognize it as a unique machine on your next visit. These cookies allow us to know you are a prior customer and they allow us to personalize the experience for you, providing useful information, advertisements, and messages that may be of interest to you. It should also be known that outside companies offering their products or services through our website may be using their own cookies.

Information such as your computer’s IP address, the browser you use, and a navigation record are types of information our system gathers, and it is used for purposes of improving our products, services, and website, enhancing convenience, and providing useful content to our audience. The collection of data is also done to further our goal of providing top service, as well as useful content, beneficial advertisements, and products that are going to appeal to you. In this manner, we may link the information we have collected from you through a variety of means including automatically as well as through the use of cookies and personal information, and the information gathered via Mr. Purple’s Customer Care and Home Delivery Program.

Interest-Based Advertising

We may work with third parties who use cookies and other technologies to collect information about your use of this website and other websites and serve online ads likely to be of interest to you. To learn more about interest-based advertising or to opt-out of having your web browsing information used for interest-based advertising, visit the websites operated by the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). Participating network advertisers will be listed at those sites. Note, however, that not all service providers participate in the NAI and DAA. In addition, if you opt-out, you may still see online advertising, but the ads may not be tailored to your interests. If you delete or block cookies, buy a new device, access the website from a different device, login under a different name, or change web browsers, you will need to opt out again. Some web browsers may transmit “do not track” signals. At this time, we do not take steps to respond to such signals.

Your Options Regarding the Usage of Your Personal Information

*You always hold the option to not provide personal information, even if it is necessary to take part in Mr. Purple offers or website features.

*You have the option to alter, add to, or update certain information you send to us. Let it be known, however, that when information is updated we may retain a copy of the original version in our records.

*If you wish not to receive commercial email communications from us, or if you want to check your personal information, please feel free to contact us via email at support@mr-purple.mountainsbreath.com or you can unsubscribe to commercial e-mail messages using the unsubscribe link provided.

Access to Your Personal Information.

Mr. Purple may use your personal information to reply to you as well as to send information to you. In no way does Mr. Purple intend to disclose personal information to third parties except those explicitly stated in this Privacy Policy. It should be known that Mr. Purple may provide aggregated information, which we receive from you to third parties.

In the event that Mr. Purple or our assets are sold, transferred, or used as security, the personal information we have collected through our website may become transferred to third parties in connection with that transaction. Mr. Purple may also give access to, or provide personal information to any of our business affiliates and/ or business partners. There is a possibility that we may share your personal information with additional companies whose products and services may be of interest to you.

In the event that Mr. Purple is requested by law enforcement officials and/or judicial authorities to provide personal information on individuals who have used our system, Mr. Purple may, without your consent, provide any of this information. In matters that involve claims of public or personal safety or litigation where this data is considered pertinent, Mr. Purple may use or disclose your personal information without your consent or court process.

Will Your Personal Information Be Secure?

Mr. Purple recognizes and understands your concerns on the subject of safety and security regarding your personal information. We strive to employ reasonable measures to protect your information as well as the overall security of our website. We also request that any third parties we are affiliated with, whom we may transfer your information to take the same or comparable steps to protect your information and security. With that said, it should be noted that even with such advanced technology, no website is 100% secure.

Mr. Purple Privacy Policy and Outside Links.

Mr. Purple Privacy Policy applies only to this website, however, our website does contain links to outside sites that are beyond our control. Be advised that these sites have the potential to collect personal information about you, and they will operate according to their own privacy practices that may differ from our own Privacy Policy. It is advised that you consult any such websites’ privacy policies, as once you are no longer on Mr. Purple’s website, any of the information you submit is beyond our control.

California Privacy Rights

Under California Law, California residents have the right to receive, once per year, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send a request via e-mail to support@mr-purple.mountainsbreath.com with the phrase “California Privacy Request” in the subject line, and provide us with your name, address, and e-mail address. We will respond to you within thirty days of receiving such a request.

Right to Access of Personal Information.

We only store data that is shared by the customer during registration and while placing orders. Registered users can access their data stored by logging into their accounts. To request a download of the stored data, users can contact us – Contact

Deletion of personal data.

To delete all of your online account information from our database, sign into your account and submit a ticket to request to delete all of your account details. We will review this request and will contact you to confirm you are the owner of the account before we delete your account and all other personal information. Please note that we may maintain information about sales transactions in order to service that transaction and for record keeping.

Questions Regarding This Privacy Policy.

Should you have any questions, concerns, or comments regarding our privacy practices, please do not hesitate to e-mail us at support@mr-purple.com